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    Home / Drop Cookie

    Pink Velvet Cookies Recipe - A Crumbl Copycat Cookie

    Published on February 10, 2023 by Rebecca Johnston | 16 Comments

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    5 from 8 votes
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    Super adorable Pink Velvet Cookies are perfect for Valentine's Day! These soft pink sugar cookies are topped with a delicious cream cheese frosting and pink cookie crumbles.

    Close-up of a pink velvet cookie with frosting being held up in midair.

    This is my Crumbl Copycat, with a secret ingredient that makes them look AND taste amazing!

    This Crumbl Copycat recipe is one of my favorites of all the pink cookies I've made.

    They have a lovely, vibrant pink color that is great for Valentine's Day, baby showers, or birthday parties.

    Pink Velvet Cookies are made with a handful of simple ingredients you may already have in your pantry.

    I use a secret not-so-secret ingredient of Cake Batter Extract in my version to give it a classic bakery cake flavor and it's so good!

    Close up of a pink velvet cookie that has a bite taken out of it.

    The first time I made these cookies, I was blown away. They taste just like the real Crumbl Pink Velvet cookies - if not even better!

    Using pink food coloring will make these cookies bright pink, the perfect color for special occasions!

    For some more fun pink cookie recipes that are perfect for Valentine's Day, check out these Root Beer Cookies, my Sugar Cookie Bars with Pink Frosting, or these Copycat Swig Sugar Cookies!

    Shopping List

    Wet Ingredients. Butter, Vanilla Extract, Cake Batter Extract, Egg, Vegetable Oil, Milk, Cream Cheese, Pink Food Coloring

    Dry Ingredients. All Purpose Flour, Granulated Sugar, Powdered Sugar, Baking Soda, Cream of Tartar, Salt

    Top view of ingredients needed to make pink velvet cookies.

    How to Make Pink Velvet Cookies

    Make the Cookies

    Preheat the oven to 350 F Degrees. Line baking sheets with parchment paper or a silicone baking mat. Set aside.

    Cream together softened Butter and Granulated Sugar in a large bowl using an electric mixer or stand mixer. Scrape the sides of the bowl as needed.

    Add Egg and Cake Batter Extract to the butter mixture and continue to cream together until light and fluffy.

    Drizzle Vegetable Oil into the butter mixture and add Powdered Sugar. To combine, mix everything together, and scrape the sides of the bowl as needed.

    Add All Purpose Flour, Baking Soda, and Cream of Tarter to the mixture and mix until combined.

    Close-up of cookie dough being mixed in a stand mixer.

    Add a little bit of Pink Food Coloring drop by drop until you reach the desired color.

    Top view of mixing bowl with pink cookie dough in it with a cookie dough scoop in it.

    Using a size #24 Cookie scoop, scoop the cookie dough into balls. Place the balls of dough onto the prepared baking sheets, at least 2 inches apart to allow for spreading while they bake.

    Top view of baking tray with pink cookie dough balls on it.

    Bake in your preheated oven for 9-11 minutes. Check on the cookies near the last 2 minutes of the cooking time. Edges will be set and the center will no longer be glossy.

    Remove from oven and allow cookies to cool on a baking sheet for a few minutes before moving to a wire cooling rack to cool completely.

    Top view of wire rack filled with pink cookies.

    Cream Cheese Frosting

    In a large mixing bowl combine softened Cream Cheese and softened Butter. Mix to combine.

    Add Vanilla Extract and Powdered Sugar and mix the ingredients together. The mixture will be thick.

    Close up of standing mixer whisk attachment with white frosting on it.

    Drizzle a little at a time 1-2 tablespoons of Milk into the frosting until desired consistency is reached.

    Place frosting in a piping bag with a large star tip or frost cookies with a butter knife.

    Close up of pink cookie being frosted with frosting with a piping bag.
    Close up of pink cookie being frosted with frosting with a piping bag and a large star tip.

    Garnish with pieces of crumbled cookies if desired (optional).

    Top view of freshly frosted pink velvet cookies with white frosting and pink crumbs on top as garnish.

    Storage & Freezing

    Storage: Store these Copycat Crumbl Cookies in a single layer in an airtight container at room temperature for up to 5 days. Cookies are best if enjoyed within 2-3 days.

    Freezer: These cookies can be stored in a freezer-safe container and frozen for up to 3 months. It's best to freeze them without the frosting already on them. Place parchment paper between each cookie to prevent sticking.

    Close up of a pink velvet Crumbl copycat cookie resting on top of a glass of milk.

    Substitutions & Variations

    • Extract. Use a different kind of Extract in the cookies and/or frosting to get a different flavor to these cookies. Almond Extract works well, as does Peppermint Extract for the holiday season.
    • Pink Frosting. Make your frosting pink by adding a couple of drops of pink food coloring to it. Or make it red with red food coloring!
    • Sprinkles. We love sprinkles, and this is a perfect cookie to garnish with glitter, rainbow sprinkles, love hearts, or just about any fancy sprinkle your heart desires!
    • Chocolate Chips. Add white chocolate chips or milk chocolate chips to the cookie dough to make these Pink Polkadot Chocolate Chip Cookies!
    • Butter. I use Salted Butter in my recipes. If you use Unsalted Butter, you'll need to add ¼ teaspoon of Salt per cup of butter needed to ensure the flavors are enhanced fully.
    Top view of freshly frosted pink velvet cookies on a wire rack and table, next to the piping bag.

    Pro Tips

    What makes a good cookie? Does it have a soft center and crispy edges, and is it chewy? Each of these makes a great quality cookie. To make perfect cookies every time here are some pro tips.

    To find out more, check out my Pro Tips Guide for making the best cookies every time!

    Weighing Ingredients.

    Baking is a science and adding too much or too little of any of the ingredients will alter the recipe. Weighing and measuring dry ingredients properly makes a world of difference. Investing in a kitchen scale is ideal. When a kitchen scale is not available, make sure to stir and lift ingredients before scooping them into a measuring cup.

    VolumeOuncesGrams
    All Purpose Flour1 Cup4½ Ounces120 Grams
    Bread Flour1 Cup4½ Ounces120 Grams
    Granulated Sugar1 Cup7 Ounces200 Grams
    Brown Sugar1 Cup7½ Ounces213 Grams
    Confectionary Sugar1 Cup4 Ounces113 Grams

    Cookie Scoop.

    Using a cookie scoop keeps each ball of cookie dough the same size, which is essential for baking. I have used a medium cookie scoop in these photos.

    Baking Sheets.

    You can use an ungreased cookie sheet if you prefer. I like to use Parchment Paper to line baking sheets or a Silicone Mat for easy cleanup.

    Baking Time.

    Every oven heats a little differently. I recommend doing a test batch of 1-3 cookies to test the baking time for a perfectly baked cookie before baking the remaining dough.

    Cookies.

    Cookies are perfectly baked when the edges are set and the centers are no longer glossy.

    Cooling Rack.

    Allow cookies to cool on the baking sheet for a minute or two before moving them to a cooling rack to cool completely.

    • Kitchen Scale. I use this for accuracy in measuring and it's a lifesaver when it comes to consistent baking
    • Wire Rack for cooling cookies. I like to have at least 2 cooling racks
    • Mixing Bowls. A Large Mixing Bowl for mixing ingredients and small and medium mixing bowls for other ingredients
    • Cookie Sheet. Most recipes will take 2 batches to bake. It's great to have multiple baking sheets available
    • Parchment Paper or Silicone Baking Mat. Line the Cookie Sheet with parchment paper for easy cleanup and to prevent sticking.
    • Cookie Scoop. A small #60 Cookie Scoop or a Medium Cookie Scoop #50 are great choices for uniform drops of cookie dough.
    • Storage Container. An Airtight Container to store cookies or a Ziploc Bag works great too.
    • Additional supplies. Measuring Cups and Measuring Spoons along with a silicone spatula are all helpful.
    Top view of pink velvet copycat crumbl cookies, one on the table, one on a plate, and one resting on the top of a glass of milk.

    Have you tried this Pink Cookie recipe?

    Let me know what you thought of this recipe! Tag @bestcookierecipes on social media so I can see how great your cookies turned out! I would also love to read your comments below. Let me know what you think of these cookies. It really does help!

    More Colorful Cookie Recipes

    • Red Hots Cookies
    • Funfetti Soft Sugar Cookies
    • Church Window Cookies
    • Pistachio Pudding Cookies with White Chocolate Chips
    • Candy Cookie Bars
    • Funfetti Cookie Sandwiches
    • Unicorn Cookies
    Close up of a Copycat Crumbl Pink Velvet Cookie on top of a glass of milk.
    Print Recipe Pin Recipe Rate this Recipe
    5 from 8 votes

    Pink Velvet Cookies

    Super adorable Pink Velvet Cookies are perfect for Valentine's Day! These soft pink sugar cookies are topped with a delicious cream cheese frosting and pink cookie crumbles. This is my Crumbl Copycat, with a secret ingredient that makes them look AND taste amazing!
    Prep Time15 minutes mins
    Cook Time10 minutes mins
    Total Time25 minutes mins
    Prevent your screen from going dark
    Servings: 12

    Ingredients

    Cookies

    • ½ cup Butter Softened
    • ½ cup Granulated Sugar 100g
    • ½ cup Powdered Sugar 65g
    • ¼ cup Vegetable Oil
    • 1 Egg Large
    • 1 teaspoon Extract Cake Batter
    • 2 cups All-Purpose Flour
    • ½ teaspoon Baking Soda
    • ½ teaspoon Cream of Tartar
    • Food Coloring Pink

    Cream Cheese Frosting

    • 5 ounces Cream Cheese
    • 2 tablespoons Butter Softened
    • 3 cups Powdered Sugar 390g
    • 1 teaspoon Vanilla Extract
    • 1-2 tablespoons Milk

    Instructions

    Make the Cookies

    • Preheat the oven to 350 F Degrees. Line baking sheets with parchment paper or a silicone baking mat. Set aside.
    • Cream together softened Butter and Granulated Sugar using a hand mixer or stand mixer. Scrape the sides of the bowl as needed.
    • Add Egg and Cake Batter Extract to the butter mixture and continue to cream together until light and fluffy.
    • Drizzle Vegetable Oil into the butter mixture and add Powdered Sugar. Mix to combine. Scrape the sides of the bowl as needed.
    • Add All Purpose Flour, Baking Soda, and Cream of Tarter to the mixture and mix until combined. Add Pink Food Color drops to the desired color.
    • Using a size #24 Cookie scoop, scoop the cookie dough into balls. Place the cookie dough balls onto a baking sheet lined with parchment paper, at least 2 inches apart.
    • Bake at 350 F Degrees for 9-11 minutes. Edges will be set and the center will no longer be glossy.
    • Remove from oven and allow cookies to cool on a baking sheet for a few minutes before moving to a wire cooling rack to cool completely.

    Cream Cheese Frosting

    • In a large mixing bowl combine softened cream cheese and softened butter. Mix to combine.
    • Add Vanilla Extract and Powdered Sugar and mix ingredients together. They will be thick.
    • Drizzle a little at a time 1-2 tablespoons of Milk into the frosting until desired consistency is reached.
    • Place frosting in a piping bag with a large star tip or frost cookies with a butter knife.
    • Garnish with pieces of crumbled cookies if desired (optional).

    Notes

    Storage:
    Store: Store these Copycat Crumbl Cookies in a single layer in an airtight container at room temperature for up to 5 days. Cookies are best if enjoyed within 2-3 days.
    Freezer: These cookies can be stored in a freezer-safe container and frozen for up to 3 months. It's best to freeze them without the frosting already on them. Place parchment paper between each cookie or wrap them individually in plastic wrap to prevent them from sticking together when frozen.
     
    Tried this recipe?Mention @bestcookierecipes or tag #bestcookierecipes!
    Show Nutrition Information Hide Nutrition Information
    Calories: 378kcal | Carbohydrates: 70g | Protein: 4g | Fat: 10g | Saturated Fat: 3g | Polyunsaturated Fat: 3g | Monounsaturated Fat: 2g | Trans Fat: 0.1g | Cholesterol: 26mg | Sodium: 179mg | Potassium: 73mg | Fiber: 1g | Sugar: 48g | Vitamin A: 180IU | Calcium: 45mg | Iron: 1mg

    Nutrition Disclaimer

    All nutrition values are approximate and calculated by a plugin and are provided as a courtesy. Adding or subtracting ingredients will change the nutritional value.

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    Reader Interactions

    Comments

    1. Julie

      March 16, 2023 at 12:10 pm

      Hi, can you substitute honey or maple syrup for the granulated sugar? How about cup for cup gluten free flour for all purpose flour?

      Reply
      • Rebecca Johnston

        March 21, 2023 at 8:57 pm

        Hi Julie, I have not recipe tested with the substitutions of honey or maple syrup. So I'm unsure how that will work, but please let me know if you give it a try. You also should be able to use Gluten Free Flour for All Purpose Flour with a 1:1 ratio.

        Reply
    2. Lori Rasmuson

      April 06, 2023 at 5:04 pm

      Can you roll out the dough & use cookie cutters? Will they hold their shape?

      Reply
      • Rebecca Johnston

        April 07, 2023 at 6:48 pm

        I haven't tried. The dough is soft so I'm not sure it would roll out well. BUT, try my Sugar Cookie Cut-outs and substitute Cake Batter Extract and some pink food color. They would be adorable!

        Reply
    3. Christine

      April 07, 2023 at 12:32 pm

      5 stars
      Great cookie and worth using Cake Batter Extract. Loved how soft the cookie was and topped with a thick layer of frosting was perfect.
      Great idea to crumble some cookie bits on top. Super cute and great tasting cookie recipe.

      Reply
      • Rebecca Johnston

        April 07, 2023 at 6:47 pm

        You are welcome! We love this simple recipe too!

        Reply
    4. Grace

      August 04, 2023 at 7:04 am

      5 stars
      Your recipe is wonderful. It's a great soft cookie recipe and loved the copycat recipe. The frosting is also amazing.

      Reply
      • Rebecca Johnston

        August 06, 2023 at 10:38 pm

        Love love these cookies. Thanks for the great review

        Reply
    5. Sue Ringsdorf

      August 26, 2023 at 2:44 pm

      5 stars
      I won't need to try the Crumbl version because these are the BEST! Love the frosting too!

      Reply
    6. Debi

      August 27, 2023 at 7:16 am

      5 stars
      These cookies from the store are so expensive. Making them at home is a great way to save money. The pink color is so much fun for baby showers and bridal showers.

      Reply
    7. Kathleen

      August 28, 2023 at 9:58 am

      5 stars
      Crumbl is my kryptonite and I loved making these cookies for a baby shower! The perfect pretty pink and everyone raved about them!

      Reply
    8. Janelle

      August 29, 2023 at 8:16 pm

      5 stars
      Mmmm. Made these for a baby shower - HUGE HIT! Thanks so much!

      Reply
      • Rebecca Johnston

        September 06, 2023 at 8:29 am

        These Pink Velvet cookies are so fun and serving for a baby shower is fantastic! I hope you had fun

        Reply
    9. Jules

      August 30, 2023 at 6:57 pm

      5 stars
      My granddaughter helped me make these cookies. She loved that they were pink and that she was in charge of the sprinkles. I loved how delicious they were!

      Reply
    10. Amy

      September 01, 2023 at 6:46 am

      5 stars
      These are so fun and easy! I'm going to make them again when the Barbie movie is released on streaming and we can watch it at home with friends!

      Reply
      • Rebecca Johnston

        September 06, 2023 at 8:31 am

        What a fun idea! A pink themed dessert for a pink themed movie! Love it

        Reply

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